Bearcast Media is an entirely student-run internet radio station and media outlet located at the University of Cincinnati. They aim to provide the UC community and beyond with lots of amazing content focused around music, sports, and entertainment. I was approached to design a logo and website for the organization. I wanted to make a logo that was reflective of Bearcast's 11 years of broadcasting past, but brought a more timeless, contemporary feel to the UC community. The website has allowed for students of all majors with a voice and passion for entertainment to belong to the organization and create original content.
Until this design, student workers were crafting new logos every year, sometimes multiple at a time, and students couldn't identify with the organization. They wanted a symbol that was unique and different from the UC Bearcats athletic branding, but not too distant that it couldn't be connected to the university. We ended with the Bearcast Crown, a symbol respecting Cincinnati broadcasting heritage, and the digital media Bearcast creates. After the launch of the website, UC even created a college course designed around getting students involved and creating content on their new Wordpress-driven website.
Completed: August 2014
Deliverables: Brand Development, Website Design, Consultant